Despite sophisticated processes and systems, over 90% of new products and services fail in the marketplace.
Be sure you are in the 10% that SUCCEED, by using Steve Kaye New Products Inc.
Steve Kaye Background
Steve Kaye is one of the country's leading experts on New Product Development. A graduate of the Harvard Business School, and the M.I.T. Sloan School, he has dedicated his entire career to the creation, branding and development of New Products
and restaging existing problem brands.
After working for Procter and Gamble, Gillette, Advertising Agencies, Packaging and Consulting Firms, he founded Steve Kaye New Products, Inc. in 1977 and built it into one of the most successful and experienced New Product Companies in the country. Clients include Fortune 500 firms like Kraft/General Foods (where he did over 500 assignments) plus smaller entrepreneurial companies. Steve's resume is below and Key Clients are on the following page.
ROCHESTER BUTTON COMPANY (Vice President, Marketing/Sales)
STEVE KAYE NEW PRODUCTS, INC. (1977 to Present) (President & CEO, Creative Director and Founder)
Education /Military
HARVARD BUSINESS SCHOOL (MBA)
M.I.T. SLOAN SCHOOL (B.S. Industrial Management)
BOSTON LATIN SCHOOL
NEWTON HIGH SCHOOL (Newton, MA)
1ST LT. US ARMY (Quartermaster Corps)
Writing and Authorship
WARP SPEED DEVELOPMENT™ HOW TO CREATE SUCCESSFUL
NEW PRODUCTS IN HALF THE TIME, AT HALF THE COST
BLACK BELT BRANDING™ BLACK BELT FOCUS GROUPS™ BLACK BELT INNOVATION™
University Consulting and Teaching
HARVARD BUSINESS SCHOOL Consulted for the Harvard Business Review
RUTGERS UNIVERSITY Consulted On Human Genome/ Agricultural Biotechnology
JOHN F. WELCH COLLEGE OF BUSINESS at SACRED HEART UNIVERSITY Professor of Marketing, Executive in Residence: TEACHES ADVERTISING, INNOVATION, RETAILING, and FOCUS GROUPS
Personal
MARTIAL ARTS: 3rd DEGREE BLACK BELT KEMPO KARATE, KRAV MAGA, TAI CHI
Steve Kaye is one of the country's leading experts on New Product Development. A graduate of the Harvard Business School, and the M.I.T. Sloan School, he has dedicated his entire career to the creation, branding and development of New Products
and restaging existing problem brands.
