Steve Kaye New Products Inc
Winning New Products With Warp Speed Development™  

Warp Speed
Our Book "Warp Speed Development™" outlines our philosophy, process and approach to all the key areas of New Product Development, branding and restaging...with suggestions on how to avoid the reasons
"Why New Products Fail."

We recommend it to everyone involved in the New Product Development Process. Contact us for a copy.


Did You Know?
Despite sophisticated processes and systems, over 90% of new products and services fail in the marketplace.

Be sure you are in the 10% that SUCCEED, by using
Steve Kaye New Products Inc.

arrow Steve Kaye Background

Steve Kaye CEOSteve Kaye is one of the country's leading experts on New Product Development. A graduate of the Harvard Business School, and the M.I.T. Sloan School, he has dedicated his entire career to the creation, branding and development of New Products and restaging existing problem brands.

After working for Procter and Gamble, Gillette, Advertising Agencies, Packaging and Consulting Firms, he founded Steve Kaye New Products, Inc. in 1977 and built it into one of the most successful and experienced New Product Companies in the country. Clients include Fortune 500 firms like Kraft/General Foods (where he did over 500 assignments) plus smaller entrepreneurial companies. Steve's resume is below and Key Clients are on the following page.
Steve Kaye Experience
  • PROCTER & GAMBLE (Brand Management, Soaps/Detergents)
  • GILLETTE (New Products Manager, Toiletries)
  • CAMBRIDGE RESEARCH AND DEVELOPMENT GROUP (Executive V.P.)
  • WESTON GROUP, CONSULTING FIRM (President, New Products Division)
  • NORTON SIMON COMMUNICATIONS ADVERTISING AGENCY (Mgt. Supervisor)
  • KELLY, NASON ADVERTISING AGENCY (V.P. Management Supervisor)
  • ROCHESTER BUTTON COMPANY (Vice President, Marketing/Sales)
  • STEVE KAYE NEW PRODUCTS, INC. (1977 to Present) (President & CEO, Creative Director and Founder)
Education /Military
  • HARVARD BUSINESS SCHOOL (MBA)
  • M.I.T. SLOAN SCHOOL (B.S. Industrial Management)
  • BOSTON LATIN SCHOOL
  • NEWTON HIGH SCHOOL (Newton, MA)
  • 1ST LT. US ARMY (Quartermaster Corps)
Writing and Authorship
  • WARP SPEED DEVELOPMENT™ HOW TO CREATE SUCCESSFUL NEW PRODUCTS IN HALF THE TIME, AT HALF THE COST
  • BLACK BELT BRANDING BLACK BELT FOCUS GROUPS BLACK BELT INNOVATION
University Consulting and Teaching
  • HARVARD BUSINESS SCHOOL Consulted for the Harvard Business Review
  • RUTGERS UNIVERSITY Consulted On Human Genome/ Agricultural Biotechnology
  • JOHN F. WELCH COLLEGE OF BUSINESS at SACRED HEART UNIVERSITY Professor of Marketing, Executive in Residence: TEACHES ADVERTISING, INNOVATION, RETAILING, and FOCUS GROUPS
Personal
  • MARTIAL ARTS: 3rd DEGREE BLACK BELT KEMPO KARATE, KRAV MAGA, TAI CHI
  • SKIING, SAILING, PING PONG