Our Book "Warp Speed Development™" outlines our philosophy, process and approach to all the key areas of New Product Development, branding and restaging...with suggestions on how to avoid the reasons "Why New Products Fail."
We recommend it to everyone involved in the New Product Development Process. Contact us for a copy.
Did You Know?
Despite sophisticated processes and systems, over 90% of new products and services fail in the marketplace.
Be sure you are in the 10% that SUCCEED, by using Steve Kaye New Products Inc.
Steve Kaye Background
Steve Kaye is one of the country's leading experts on New Product Development. A graduate of the Harvard Business School, and the M.I.T. Sloan School, he has dedicated his entire career to the creation, branding and development of New Products
and restaging existing problem brands.
After working for Procter and Gamble, Gillette, Advertising Agencies, Packaging and Consulting Firms, he founded Steve Kaye New Products, Inc. in 1977 and built it into one of the most successful and experienced New Product Companies in the country. Clients include Fortune 500 firms like Kraft/General Foods (where he did over 500 assignments) plus smaller entrepreneurial companies. Steve's resume is below and Key Clients are on the following page.