Our Book "Warp Speed Development™" outlines our philosophy, process and approach to all the key areas of New Product Development, branding and restaging...with suggestions on how to avoid the reasons "Why New Products Fail."
We recommend it to everyone involved in the New Product Development Process. Contact us for a copy.
Did You Know?
Despite sophisticated processes and systems, over 90% of new products and services fail in the marketplace.
Be sure you are in the 10% that SUCCEED, by using Steve Kaye New Products Inc.
Steve Kaye New Products, Inc. is a Marketing Consulting firm offering a complete, one-stop-shopping New Product Development service. We specialize in creating and branding new products/services, restaging existing brands and optimizing their positioning. We have in-depth experience in over 100 consumer product categories (we were founded 1977) and our passion for new ideas has made us one of the most successful new product consulting companies in the country.
Our clients include Fortune 500 companies and smaller firms who want Big Ideas or need to solve very tough new product problems ...thoroughly and quickly (at Warp Speed) and get to market fast, before the competition.
We’ve Worked On Your Business (100+ Product Categories)
We Really Know Consumers
(4500+ Focus Groups)
We Understand The 90% Failure Rate (We Guarantee Improving Your Success)
Development Without A Pro Is Extremely Risky (Steve Provides Hands On Expertise)
We’re a Unique One Stop Shopping Resource (All New Product Disciplines In House)
Experience/Success Since 1977
Save Time And Money
Creative Focus Groups
THOMAS G. REYNOLDS, PH.D.
V.P., Innovation, Ubiquity Brands
"Thanks to great insights Steve draws from Focus Groups, plus his hands on
experience, we have developed innovation strategies and 12 new products for
Lincoln/Jays in a year and a half. They were well received because they fill
consumer needs and are proven before we go to market. Steve Kaye New Products
is our Innovation Agency and I would highly recommend them to
everyone serious about new product success."