Steve Kaye New Products Inc
Winning New Products With Warp Speed Development™  

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Steve Kaye New Products Inc.


Case Histories

Steve Kaye Case History PoppycockPoppycock


The makers of Poppycock (Lincoln Snacks) hired us to revitalize all the of the company's brands and develop new products.

Lincoln makes Poppycock, Fiddle Faddle, Just the Nuts and Screaming Yellow Zonkers.

Key Insights/Recommendation:

In focus groups, we discovered that consumers loved Poppycocks taste, and especially the caramel glaze. We named it the Amazing Glaze™ and developed a number of delicious new flavors, including Chocolate, and Reeses Peanut Butter Cup. The process is ongoing.

For Zonkers we developed "Zebra Zonkers," popcorn drizzled with chocolate.