Our Book "Warp Speed Development™" outlines our philosophy, process and approach to all the key areas of New Product Development, branding and restaging...with suggestions on how to avoid the reasons "Why New Products Fail."
We recommend it to everyone involved in the New Product Development Process. Contact us for a copy.
Did You Know?
Despite sophisticated processes and systems, over 90% of new products and services fail in the marketplace.
Be sure you are in the 10% that SUCCEED, by using Steve Kaye New Products Inc.
Case Histories
Poppycock
Assignment:
The makers of Poppycock (Lincoln Snacks) hired us to revitalize all the of the company's
brands and develop new products.
Lincoln makes Poppycock, Fiddle Faddle, Just the Nuts and Screaming Yellow Zonkers.
Key Insights/Recommendation:
In focus groups, we discovered that consumers loved Poppycock’s
taste, and especially the caramel glaze. We named it the Amazing Glaze™ and developed a number of delicious new flavors, including Chocolate, and Reese’s Peanut Butter Cup. The process is ongoing.
For Zonkers we developed "Zebra Zonkers," popcorn drizzled with chocolate.
