Despite sophisticated processes and systems, over 90% of new products and services fail in the marketplace.
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Case Histories
Poppycock
Assignment:
The makers of Poppycock (Lincoln Snacks) hired us to revitalize all the of the company's
brands and develop new products.
Lincoln makes Poppycock, Fiddle Faddle, Just the Nuts and Screaming Yellow Zonkers.
Key Insights/Recommendation:
In focus groups, we discovered that consumers loved Poppycocks
taste, and especially the caramel glaze. We named it the Amazing Glaze™ and developed a number of delicious new flavors, including Chocolate, and Reeses Peanut Butter Cup. The process is ongoing.
For Zonkers we developed "Zebra Zonkers," popcorn drizzled with chocolate.
