Despite sophisticated processes and systems, over 90% of new products and services fail in the marketplace.
Be sure you are in the 10% that SUCCEED, by using Steve Kaye New Products Inc.
Why Clients Hire Us
We have a number of key services outlined below, which are very different from other New Product consultants, and give our clients a competitive edge.
Usually there is urgency from the marketplace or internally, and we can help you:
Jump start new products and repositioning projects.
For a variety of reasons, your programs are moving too slowly, or the ideas could be bigger and stronger. We work at Warp Speed, develop large quantities of creative ideas, test, screen and optimize them.
Get more ideas and actionable information from focus groups.
You have already budgeted for groups. Unfortunately most groups are inefficient and provide limited information. Our Visualideation™ focus groups, moderated by Steve Kaye, amaze our clients at their ability to create new ideas and provide competitive insights.
Provide specific experience on your business.
We have worked on your business or related products and understand the consumer and market dynamics (Weve worked on
over 100 categories and conducted over 4500 focus groups). This means we hit the ground running.
Provide hands-on new product experience to your company.
We have more overall new product experience on a variety of categories than anyone in your company. This helps you anticipate problems, avoid mistakes and dramatically improve your success rate. It also frees your staff to focus on the going business.
Save time and money on all new product, restaging, branding and research programs. Our Warp Speed Development™ process develops successful products in half the time, at half the cost.
