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Did You Know?
Despite sophisticated processes and systems, over 90% of new products and services fail in the marketplace.
Be sure you are in the 10% that SUCCEED, by using Steve Kaye New Products Inc.
Case Histories
Maxwell House Lite
Assignment:
The Maxwell House Company hired us to create new products and line extensions to the
flagship Maxwell House brand.
Key Insights/Recommendation/History:
We discovered a key insight…that many consumers drink full caffeine coffee in the morning, as a wake-up but mix with decaf later on in the day.
We recommended that they make a half caffeine coffee, which was easy since it only required mechanically mixing regular and decaf coffee.
This product pioneered a new category and is a strong part of the Maxwell House line, today.
