Our Book "Warp Speed Development™" outlines our philosophy, process and approach to all the key areas of New Product Development, branding and restaging...with suggestions on how to avoid the reasons "Why New Products Fail."
We recommend it to everyone involved in the New Product Development Process. Contact us for a copy.
Did You Know?
Despite sophisticated processes and systems, over 90% of new products and services fail in the marketplace.
Be sure you are in the 10% that SUCCEED, by using Steve Kaye New Products Inc.
Testimonials
THOMAS G. REYNOLDS, PH.D. Vice President, Innovation, Ubiquity Brands "Thanks to great insights Steve draws from Focus Groups, plus his hands on
experience, we have developed innovation strategies and 12 new products for
Lincoln/Jays in a year and a half. They were well received because they fill
consumer needs and are proven before we go to market. Steve Kaye New Products
is our Innovation Agency and I would highly recommend them to
everyone serious about new product success."
JEFF TRIPICIAN, Chief Marketing Officer, BC Foods, Inc., Formerly V.P. Marketing International Dairy Foods Association ("Milk Mustache" program)
"Steve, is the best new product guy in the country. His experience, creativity and unique Warp Speed
Development™ process delivers home runs every time."
RICH POND, V.P. Global Marketing, Cadbury Adams "Steve and his team get results quickly and cost effectively. They understand the critical links between concept, product and package and make efficient use of commercially available stimulus plus prototypes to aggressively march toward final solutions. His group helped us solve a restaging problem we had been struggling with for three years in three months."
TIM HEALY, Chairman, and CEO Ubiquity Brands, Formerly President, Select Beverages, V.P. Marketing, Nutrasweet, Marketing Director, General Foods "They have the amazing ability to create and develop new product programs at 'Warp Speed' and at a fraction of the cost consumer packaged goods companies usually spend. Steve is one of the smartest marketing guys in the country."
MITCH WIENICK, President, Ameritech Consumer Services, Previously V.P, Kraft Foods "They have the unique ability to get into consumers’ heads. Whether they are working on food, toys or
telephones, they add value to the creation, development and marketing of new products."
TOM HERSKOVITS, President, Herskovits Enterprises, Formerly Group V.P. Kraft Foods "Steve is an oxymoron, a creative P&G/ Harvard guy. His group is a marketing army who delivers, is
fast and reasonable!"
STEVE MICHAELSON, V.P. Marketing, Wegmans, Rochester New York "Steve, by himself, has more marketing talent than some companies. His company is the best in the
business at optimizing a rough idea into a new product success."
CARL ANDERSON, President, ABC School Supplies, Formerly V.P. Marketing, Fort James, Nestle and P&G "Steve Kaye New Products' process is the fastest way I know to get good ideas. And Steve personally works on your business. Some consulting firms start with principals, and then the juniors appear."
GERRY REID, V.P. Marketing Tequila, Diageo, Formerly V.P. Marketing, Maxwell House, Kraft General
Foods "Steve is creative, prolific and smart ...fast and reasonably priced. He is a pragmatic guy who talks real consumer-talk and gets results."
RICHARD LASTER, Chairman, DNA Plant Technology, Formerly Executive V.P. General Foods "Steve and his team have the unique ability to link technology with marketing. Very few consultants can
do this. He is an M.I.T. graduate and knows how to work with technical people to get results."
